We Build & Back Creator-led Brands
Partner with usHow we work
Originate
We originate ideas and transform them into brand concepts that serve as blueprints for our incubations.
Incubate
We collaborate with experienced operators, creators and other relevant partners in incubating new companies.
Build
We are building a small portfolio of stand-alone companies to own and support as an engaged, long-term owner.
Invest
In addition to incubations, we invest in early-stage consumer companies and partner with creators to launch their own brands.
Collaborative Company Building
We partner with creators and operators to build category-defining brands with passionate communities.
People
Christer Wikholm
Founder
Companies
CPG Project
Incubation (stealth)