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We Build & Back Creator-led Brands

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How we work

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Originate

We originate ideas and transform them into brand concepts that serve as blueprints for our incubations.

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Incubate

We collaborate with experienced operators, creators and other relevant partners in incubating new companies.

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Build

We are building a small portfolio of stand-alone companies to own and support as an engaged, long-term owner.

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Invest

In addition to incubations, we invest in early-stage consumer companies and partner with creators to launch their own brands.

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Collaborative Company Building   

We partner with creators and operators to build category-defining brands with passionate communities.

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People

Companies

CPG Project

Incubation (stealth)