How we work
Research
Consumer research drives everything we do. We generate insights and develop test concepts to validate in our target markets.
Our goal is to reduce risk in the company creation process by applying a rigorous vetting process to our test concepts before launch
Incubate
We partner with visionary operators and creators to transform our insights into companies that we build together as a team.
Each incubation is an independent company with its own dedicated team, investors and advisors, all bringing company-spesific expertise.
Scale
Our goal is to build a focused portfolio of independent companies that we own and develop as a co-founder
We work with a select number of companies at a time to provide our operating teams with comprehensive support in company building.
Invest
In addition to incubations, we invest in early-stage consumer companies and creators with engaged communities.
We add value by applying our incubation playbooks to help founders and creators launch and scale their businesses
A Consumer-Focused Venture Studio
We partner with visionary operators and creators to build brands at the intersection of community, content, and commerce.
People
Christer Wikholm
Founder
Companies
CPG Project
Incubation (stealth)
